Why isn't the Nexus line popular?
They have so much going for them:
- They are cheaper than most devices
- They are more powerful than most devices
- They are totally root friendly
- They get all the new updates
So why aren't they taking over the world?
Short Answer: Google is trying to hard in the wrong areas
Long Answer: Here are two reasons. There are more but I am sleepy:
- Google doesn't market well enough. Minor rant ahead. Have you SEEN the Nexus 5 commercial? It's ATROCIOUS! Here it is This ad showcases all the wrong things about the phone. If I didn't know a thing about this phone, I'd assume it had a good camera. Even if it did, that's not what Google should be marketing it as. Some sort of camera for those special moments. No, instead Google should be advertising it as a sort of revolution. Half the cost of an iPhone, the same if not better specs in every category. Made by Google (people have an inherent love of Google, but that's for a different, more positive blog post). Instead of "Made to capture the moments that matter," it should be something like "Twice as much for half the cost" or something, with the Beatles "Revolution" in the background.
- Vanilla Android doesn't have enough pizzazz. Do you know why Samsung and Apple are doing so well? Gimmicks. Honestly. What makes people more excited? Option A: It has a fingerprint scanner, it can be dunked underwater, and record in slo-motion. OR Option B: It has 2 GB of RAM, it has a 2500 mAh battery, and it has a 8 Megapixel camera. That's right, for MAINSTREAM audiences, the answer is Option A. I understand that some of you may like Option B more, but the mainstream is what Google needs more of a dose of Nexus-wise. Samsung and Apple do a good job of making everything seem magical. For Google, it's: "Now you have native screen-recording support, yay."
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